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Hello Kitty collaborates with HELLO, SHIBUYA TOKYO

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HELLO, SHIBUYA TOKYO FASHION AND CULTURE MIX SHOW WITH SINGAPORE, a fashion and cultural event featuring a mix of both Japanese and local artistry takes place over 17 days from 22 Feb to 10 March, at the Atrium Space in Plaza Singapura. Fashion and art aficionados can immerse themselves in this subculture directly imported from the cool streets of Shibuya, Tokyo.



A new addition to the array of Japanese-Singaporean collaborations is the Hello Kitty x Nissin Cup Noodles sleeve designed by Chris Lee of Asylum. The specially designed Hello Kitty x Nissin Cup Noodles (S$2.50) will be sold exclusively at the pop-up shops at the Main Atrium at Plaza Singapura. This limited edition Cup Noodles comes only in Chilli Crab flavour.



As part of a HELLO, SHIBUYA TOKYO special, vlli vlli collaborates with Hello Kitty to create a range of five special Hello Kitty x vlli vlli nail art stickers (S$40). vlli vlli’s signature CoordiNail nail films come with a series of cute Hello Kitty designs which can be easily applied to the nails for a cool and chic express manicure.

HELLO, SHIBUYA TOKYO is organised by PARCO Japan, but is commissioned by the Ministry of Economy, Trade and Industry as part of their 2012 Cool Japan Strategy Promotion Program. It is also supported by The Embassy of Japan in Singapore, Japan National Tourism Organization (JNTO), JETRO, JFW, The Small and Medium Enterprise Agency, SPRING Singapore and the Textile and Fashion Federation.



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