This winter, H&M is celebrating the holidays with a spectacular campaign and festive collection.
Global superstars Tony Bennett and Lady Gaga are the stars of the campaign, singing “It Don’t Mean A Thing (If It Ain’t Got That Swing)” from their #1 new album Cheek To Cheek.
“We were inspired by the glitz, glamour, and opulence of the 1940's Big Band era,” says Johan Renck, director of the commercial.
“The mood is one of festive celebration shot through with a strong sense of fashion and an underlying humour. It is intriguing, curious, exuberant, audacious, and filled with wonder.”
The campaign is a thrilling fun adventure, where an H&M family of supermodels and superstars celebrate the spirit of giving and togetherness this Christmas. There’s a glittering mood, with an effortless glamour in flirty red dresses and skirts and tops that sparkle. Knits are a festive essential, just like the cosy oversized sweater worn by Lady Gaga in the print campaign.
For men, there are plays on plaids for a festive spirit, especially a dapper plaid blazer that looks great layered with fun Christmas sweaters. Kids get to join the Christmas fun too with a whole range of season prints and decorations, while there are plaids and sweaters for looking their smartest.
Read more at Be Global Fashion Network.