WEARTO.COM, an exclusive online retailer for both Irregular Choice, a British footwear brand and hansel, a local womenswear label launched the exciting and whimsical Spring/Summer 2015 collections last month.
Credit: WEARTO.COM
Irregular Choice
The launch started with Irregular Choice on the 13th of February. Its range features offerings from two of its many popular collections, Irregular Choice and Iconic.
Credit: WEARTO.com
This season, the Irregular Choice range displays a spectrum of styles, from the foliage inspired glass heel on the Tea Leaf and the crochet detailing in shades of blue and black on the Bow Zone to the Royal Flush flat, aptly seasonal in printed butterflies and the Baah Baah shoe, with its character sheep heel guaranteed to make a statement.
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The Iconic line sees the likes of Daisy Dayz, a kitten heeled pastel Mary Jane and the Hook Line & Sinker pump, beautifully embroided in exquisite hues of aquamarine and black, perfect for all occasions. The Spring/Summer 2015 collection will showcase a total of 10 styles, 15 SKUs ranging from $149-$279 for a pair.
The unabashedly nonconformist shoe label is a cult favourite amongst celebrities like Katy Perry, Taylor Swift and Whoopi Goldberg, to name a few. Local theatre thespian and radio DJ, Denise Tan and homegrown singer-songwriter sensation, Tay Kewei are also proud owners of several pairs from the brand.
hansel
Apparel from hansel is available on WEARTO.COM. Hailing from Singapore, the brand is the brainchild of designer Jo Soh who pulls together unexpected elements, creating highly wearable pieces that suit confident women who can't help standing out in a crowd.
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The inspiration behind this season's collection titled, 'A Vase of Flowers', sprang from a fun afternoon drawing session between Jo and her young niece, Isabella. Inspired by the way her niece interpreted the world around her, Jo drew flowers in crayon in the style of the young child and translated them into white naive-style flowers embroided on plain black and blue cotton knitted dresses and tops, creating what appears to be children's chalk drawings on grown up clothing.
Flattering polyester jersey dresses and tops, with full front and back digitally printed panels, feature a larger-than-life crayon still life drawing of a vase of pretty yellow flowers on a checked tablecloth that could have come straight out of a primary school art class.
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Completing the playful theme is a range of flirty polka dotted Rayon/Tetron jersey dresses with striped contrast bindings and belts, in the classic colour of combinations black/white and navy/white.
Fiona Siew, founder and Executive Director of WEARTO.COM says, "I am very excited that this is the first time since WEARTO.COM's inception in 2012, that we are launching our fashion collections before they retail online. We are featuring Irregular Choice and hansel as both brands are very distinct yet complementary in designs: the collections are original, quirky and all around fun."
"WEARTO.COM gives independent labels a voice while providing a very personal and alternative purchasing experience. Shopping on WEARTO.COM is not just about buying a white T-shirt or a regular pair of shoes, it's all about the story behind the brand and how it relates to the special individual," she continues.
Source: Sirius Art PR