H&M has just launched four new collections this Spring/Summer 2015. Read on to find out which key pieces you shouldn't miss out on!
Credit: H&M Singapore
H&M Loves Coachella 2015
Credit: H&M Singapore
It’s all about a modern bohemian look for both men and women with H&M Loves Coachella, the festival’s first ever official fashion collection. The pieces bring the Coachella spirit whether you’re at the festival itself, or sharing the energy around the world.
Credit: H&M Singapore
For women, crochet and lace bring both decoration and transparency, like a short red crochet dress with flared sleeves, a cropped and fringed lace top, or wide-leg lace pants.
The kimono is the new festival essential, especially in a colourful floral print. Kimonos come cropped as if jackets, or in a longer length that can be worn as a dress itself.
Cropped tribal vests are perfect for the desert heat, especially with a short black skirt decorated with long fringing.
Coachella T-shirts are a must-have memento, as are little suede shorts or cut-off denim shorts. Welcome the festival night with maxi-dresses and flared leg pants.
Suede boots are the natural choice for the California sun, especially decorated at the ankle as if with charms. Necklaces and beaded bracelets complete the look.
Credit: H&M Singapore
For men, Coachella T’s in sun-bleached tones are perfect with ripped jeans, as are desert cactus print vests. A black and red plaid shirt looks as great tied at the waist as it is worn.
H&M Men S/S 2015 Collection
Credit: H&M Singapore
The pieces that define an urban masculine wardrobe are at the heart of H&M menswear for Spring/Summer 2015. Blousons, bikers, parkas, western jackets and blazers sit alongside tech zip-ups, heat-sealed shirts and scuba sweatshirts for a modern-day take on city dressing. The collection will be sold in around 200 stores worldwide as well as online from March.
“The urban men’s wardrobe is always evolving. For spring at H&M it’s a strong look that combines updates on modern essentials alongside sportswear-inspired pieces in innovative fabrics. The feel of the city comes across in a graphic palette from shades of blacks, greys and whites with pops of green for a contrasting statement,” says Andreas Löwenstam, H&M’s Head Menswear Designer.
H&M Modern Classis S/S 2015
Credit: H&M Singapore
Elegance and versatility are the key to a collection of city essentials for spring 2015 at H&M. It’s a range of clean lines, quality materials and feminine shapes that are set to become new womenswear classics. There’s a particular focus on fabric, with pieces in linen, suede and silk. The collection will be available at H&M Orchard Building from 12 March 2015.
At the beginning of the season, it’s crucial to set the foundations for the months to come. Each piece in this collection works as part of a city look, yet is versatile enough to wear for leisure time, at weekends, and even on holiday as the weather begins to warm. It’s the details that count, with new ideas for dressing that will bring a feminine precision to everyday style.
H&M Studio S/S 2015 Collection
Credit: H&M Singapore
Escapism, sunshine and the laid-back life of Miami and Palm Springs are the influences at H&M Studio for Spring/Summer 2015. The draped shape of pyjamas sets the stylish tone, while a dazzle of prints and sportswear influences are perfect for lounging all season long. The collection will be sold in around 200 stores worldwide and online at hm.com from March 12th.
“I love how H&M Studio for Spring/Summer 2015 is both glamorous and effortless. Pyjamas are so easy to wear and look so great, especially with heels. It‟s about fun in the sun, then partying into the night,” says Ann-Sofie Johansson, H&M‟s Head of Design, New Development.
Source: Mercury PR