DISCOVER all the hard work and preparation that went into Beyoncé's H&M shoot, with this behind-the-scenes video. The Vogue cover girl stars in the retailer's high-summer campaign, modelling a series of swimwear.

"It's incredibly unique to have Beyoncé for a campaign. It doesn't get bigger than that. Of course we have to do something which excites her as well as us," explained Donald Schneider, H&M creative director. "We have a fantastic creative team who came up with this idea to incorporate the elements; earth, wind, fire and water - to create drama and make something just visually stunning."

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The short film shows the sheer size of the team working on the shoot - and gives an insight into the complex set production and last-minute push to get everything ready in time ("I have to learn the choreography in five minutes," says Beyoncé).



"She's excited about it and seems really happy. It's kind of a magic moment for all of us," said Schneider. "I don't think fashion has ever been shown this way."

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Source: Vogue