Raise your hands if like me, you thought BRAND’S only made Chicken Essence. It’s pretty much a household name and the most popular supplement for students who are taking their examinations (remember those PSLE top scorers advertisements?) since it increases mental alertness.
Since then, BRAND’S has developed innovative variations of their Chicken Essence, from Berry Essence, and now, RubyCollagen Essence (12 for S$66.90)! I don’t know if you’ve noticed, but consumable collagen appears to be the next big thing in the world of supplements.
The production of collagen reportedly slows down once you hit the age of 25, but the metabolising of collagen doesn’t. This is where the consuming of collagen comes in – to replace the ones we’ve lost.
Unlike regular collagen, BRAND’S RubySignature formula of collagen is created with a blend of precious ingredients, all naturally derived. One of them is an extremely potent antioxidant known as Astaxanthin which protects against collagen degradation to allow for proper skin cell turnover.
It also supports healthy cellular metabolism by promoting microcirculation, thereby effectively delivering collagen and other skin nutrients to the skin cells. To put things in perspective, the anti-oxidant power of Astaxanthin is 6000 times that of Vitamin C, 800 times that of CoQ10, and 500 times that of Vitamin E.
This bottle of wonder performs a vital triple-action of supplying collagen, protecting against collagen degradation and delivering collagen effectively to skin cells and is designed to complement our topical skincare routine. It is supposed to rejuvenate the skin in 6 weeks.
BRAND’S also has the same product in jelly form (10 for S$36). This is my preferred choice as it is ultra compact and makes a good, healthy snack. However, for those of you who prefer a higher dosage of collagen, I would recommend the RubyCollagen Essence (3000mg collagen).
The RubyCollagen Essence strip contains 1500mg of collagen.