With over 200 global awards , SK-II’s No. 1 whitening boutique, the newly-enhanced Cellumination regimen, propels skin radiance into a new standard of Translucent Aura Bright skin that redefines bare skin beauty.
The launch of the SK-II Cellumination Day Surge UV brings SK-II Cellumination users one step closer to achieving the ideal skin as if slightly wearing light foundation. The dual-action whitening emulsion with UV protection (SPF30/PA+++) primes skin to help realize the full benefits of a night-time skincare regimen by treating day-time skin damage and protecting skin against aura reduction.
New SK-II research reveals a strong correlation between balanced red, green, and blue light (RGB) levels found throughout skin and the evenness of ‘light’ transmitted from within, paving the way for new heights in skin radiance and aura. However, unless the effects of extrinsic and intrinsic stress are kept at bay, skin’s RGB variance will remain high, reducing skin’s aura and contributing to skin damage. Day-time skin damage lasts into the night and affects the efficacy of night-time skin care. SK-II Cellumination Day Surge UV, featuring a new active complex Aura Bright Cocktail D, is designed to target and normalize RGB variance while fighting day-time skin damage.
A New Standard of Translucent Aura Bright Skin
The secret to achieving brighter skin, likened to skin slightly wearing light foundation, lies in how evenly light is transmitted from within skin and reflected off its surface. SK-II has found RGB levels within skin to be a strong measure of this light transmittance. When varying intensities of RGB levels are disproportionately located throughout skin, light reflected off its surface, and from within, becomes scattered and weakened, reducing skin’s aura and radiance, leading to uneven skin. A study measuring skin’s RGB variance against a Translucent Aura Bright VPS score, confirmed that skin with a smaller RBG variance was perceived to be more translucent and bright.
With these insights, SK-II has defined ‘Translucent Aura Bright Skin’ as a new standard of skin radiance, unlocking the possibilities today for women to achieve a quality of bare skin so even toned as if with light foundation .
Cellumination Essence EX is designed to improve both RGB balance and RGB variance for translucent aura bright skin, as if you are wearing light foundation. Its Aura Bright Cocktail with Pixel White™ evens out texture & tone from micro level on top of treating spots or freckles as well as epidermis plumpness and collagen glycation. In 1 week, feel the healthy radiance. 
Skin Aura at Risk Due to Lasting Day-time Damage
Daily extrinsic and intrinsic stress continues to threaten skin recovery and diminish day-time skin aura. At the epidermis layer of skin, stress causes reduced epidermis plumpness and accelerated protein glycation, and encourages melanin production and its uneven distribution. Day-time skin damage, left untreated, perpetuates into the night and hinders night-time skin care regimens, stunting the true potential of skin radiance.
New Active Complex Critical to SK-II’s No.1 Whitening Regimen
According to Mr. Taro Yamaguchi, SK-II Global Scientific Communications Manager, “The success of Cellumination Day Surge UV hinges on the principle of active intervention and treatment. With it, attaining translucent aura bright skin is now made possible with an integrative two-pronged approach that normalizes RGB variance and minimizes the impact of day-time stressors while proactively fighting day-time damage.”
Cellumination Day Surge UV contains SK-II’s new active complex Aura Bright Cocktail D, which encourages aura skin by fighting daytime skin damage. By combining the proven benefits of SK-II’s signature Aura Bright Cocktail ingredients – Pitera™, Pixel White™ and De-Melano P3C™ – with the anti-oxidant and reparative properties of Carnosine, Dual-action Cellumination Day Surge UV is designed to ‘protect’ and ‘treat’. It prevents lasting day-time skin damage from perpetuating into the night to safeguard the efficacy of night-time skin care.
Over 14 days, SK-II studied the effects of using Cellumination Day Surge UV after UV radiation exposure. After one day of UV exposure, Cellumination Day Surge UV was proven to increase skin’s hydration, reduce yellowing and lighten skin tones. After 14 days, it was proven to improve epidermal thickness, evenness of melanin distribution and to even skin tone and reduce yellowness, three internal factors critical to achieving a more balanced RGB. These effects are amplified when Cellumination Day Surge UV is paired with Cellumination Essence EX, compared to if the latter was used alone. After an eight week trial of the regimen , 80% agreed that they experienced efficacy more than expected and 88% felt that skin tone was more even.
“We continue to take steps to ensure that every product and stage of your whitening skin care regimen is well-supported and efficacious, bringing you closer to the picture perfect skin ideal,” said Mr. Taro Yamaguchi.
Now Available
SK-II Cellumination Day Surge UV is available at SK-II counters in Singapore from March 2013. SK-II Cellumination Day Surge UV is recommended for day use as a moisturizing emulsion.
Cellumination Day Surge UV (50g) SGD 134