Combine the queen of Korean Beauty ETUDE HOUSE, and a Running Man game, what do we have? The trendiest mission in town!
This is the first time ETUDE HOUSE held an event for the launch of their new collection that requires bloggers to move from one outlet to another, completing tasks and hunting for clues to emerge as the ultimate Queen. It was all smiles and laughters throughout the afternoon as the bloggers got to move throughout various stations.
Station 1: Wisma Atria ETUDE HOUSE Flaship Store
Mission 1: Do a makeover on yourself with the new Lash Perm Curl Fix Mascara and Any Cushion Pearl Aura
In a Makeup Studio fit for a Princess, the bloggers did a makeover on themselves with ETUDE HOUSE products. It may seem like an easy task for the beauty bloggers, but it wasn’t all that breezy! Imagine having the professional in-house makeup artists checking your makeup and grading your completed look. Boy, was that stressful!
Lash Perm Curl Fix Mascara in brown, pink and black
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The bloggers smoothed out and created a dewy base on their face with ETUDE HOUSE Any Cushion Pearl Aura, and coated their lashes with the new ETUDE HOUSE Lash Perm Curl Fix Mascara to create a fresh and youthful look. The mascara formula is so lightweight and it does not weigh down the lashes. Instead, Lash Perm Curl Fix Mascara promises to hold the curl on your lashes for up to 24 hours!
And, most importantly, using a mascara that can hold the curl well prepares the bloggers for their next mission...
Station 2: ETUDE HOUSE store at Plaza Singapura
Mission 2: Balance toothpicks on your eyelashes and take a selfie
The participating bloggers were rushing against time as they tried to complete their makeup. After grading and collecting their first clues, they then travelled by the MRT with the customized ezlink cards provided by ETUDE HOUSE to Plaza Singapura outlet.
Earlier we have already mentioned that using a mascara that can hold the curl well is essential to completing mission 2? Well, because the mission was to balance toothpicks on your eyelashes and take a selfie!
The bloggers were skeptical at first and we wondered if that could really be achieved. But lo and behold, almost everyone passed the stage with flying colours. With the clues on hand, they ran off to their third station.
Station 3: ETUDE HOUSE store at Vivocity
Mission 3: Decorate Precious Mineral Any Cushion with the decoden kit
Perhaps the mission most of the bloggers were waiting for. They had to decorate their Precious Mineral Any Cushion with the decoden kit. The decodens were cutesy and whimsical and not to mention, irresistible! The bloggers were excited to get started and own the cutest Precious Mineral Any Cushion they ever had.
Yes, it was a competition, and the fastest blogger with the highest score would win. However, nothing was going to stop the beauty bloggers from putting their heart and soul into their decorations. Never mind the time, never mind the competition. What’s most important was for them to create a cute and pretty Precious Any Cushion now! Whip it out of your makeup pouch for a touchup and be the envy of all your girlfriends.
ETUDE HOUSE X HIGH CHEEKS Bling Me Prism Collection
While waiting for all the bloggers to complete their last mission, decipher the clues and get the answer, MyFatPocket Team had a little glimpse into the new ETUDE HOUSE X HIGH CHEEKS Bling Me Prism Collection.
The Bling Me Prism collection comprises of limited edition shades for Bling Me Prism Color in Liquid Lips, Bling Me Prism Nails, and the latest liquid eyeshadow - Bling Me Prism Eyes.
The limited edition range is a collaborative effort between ETUDE HOUSE and Korean accessories brand, High Cheeks. High Cheeks screams fun, cool and sexy and they lived up to their name in their crossover with ETUDE HOUSE.
Be prepared to stand out in the crowd with the bright hues with a hologram twist. It comes in a unique packaging that is definitely worth the buy.
Final Results of Mascara Mission
The Grand Champion of this Mascara Mission goes to Miss Roanna Tan, who had the highest score and completed the three stages in the shortest time!
Miss Tan was crowned “Miss Curly Eyes” and of course, received really attractive prizes for her win.
Well, in fact, everyone was a winner that day. We had a great afternoon of fun and laughters! Not to mention, very pretty eyelashes too!