The K-Wave has took over the world by storm and has definitely made its impact in the beauty and fashion industry globally.
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The 7th K-Beauty Expo was held on September 17th to 20th this year, at Kintex, in GyeongGi Do. It was one of the largest exhibitions in Korea with as many as 40,000 domestic and international visitors each year. Over 400 companies showcased their products and services, including many of those which have provided hair care and beauty services for the K-Pop idols!
The emergence of K-Wave over these years has made Korean beauty products soar in popularity and attracted business owners and consumers from all over the world to K-Beauty Expo. The huge followings of Korean celebrities focused the world’s attention on the beauty and fashion trends in Korea and Korean beauty products are now a “must have” on the vanity table.
The One-Stop Exhibition for all Beauty Needs
The 3 exhibition halls were combined to include the huge number of exhibitors. Colour codes were used for nail, cosmetics and skincare, hair, fashion, fitness, body care, aesthetics, and medical products and services for easy navigation. It was no doubt a vibrant and exciting exhibition with the latest and state of the art products and services showcased.
You can easily say that all aspects of beauty could be found at the expo and it was definitely a “one-stop” exhibition not to be missed!
Overview of Beauty Trends
K-Beauty Expo gave consumers and business owners alike a great overview of current beauty trends. Consumers were able to try and buy the products and get a glimpse into the new entries into the market and find out what's in and what's not. Samplings were organised and participants also had consultations with individual exhibitors to understand the products and services better. It was a great collaboration opportunity for trade representatives and export businesses too. We were of course hoping for more imports into the Singapore market, so that we can get our hands on the wide variety of products easily!
K-BEAUTY 2015 Editor's Choice Awards
K-Beauty Editor’s Choice Awards was held during the expo and seeked to discover outstanding products and help companies enter overseas markets. At the event, products that received the highest scores from foreign media were selected and honoured.
MyFatPocket was honoured to be part of the judging panel and we shortlisted 3 winners for the gold, sliver and bronze medal respectively. More details of the beauty award winners will be revealed in the exciting upcoming articles this month, so stay tuned and look out for them.
Winners selected by MyFatPocket
Gold: Juke, Whitening Star
Silver: Rainbow, L'AFFAIR My Seven Day Story Diary
Bronze: Life Together, Rooicell Collagen Serum
Editors from Indonesia, Vietnam, China and Korea also participated in the judging process and a total of 17 companies won medals for their innovative products.
Media Partner of K-Beauty Expo 2015
K-Beauty Expo had indeed given us new and exciting knowledge of beauty trends and we are happy to bring these back with us to share them with our readers. It has truly showcased the innovation and creativity of the beauty industry in Korea, and provided a platform for business collaborations in the region.
MyFatPocket is proud to be the Media Partner of K-Beauty Expo 2015.