While Halloween dominates most beauty lovers' dreams, there are other important things happening in October — hot fall product launches. So take a break from DIYing gory makeup details or festive nail art, and check out the hair, face, and body newbies our edit team is loving. Whether you're looking for a brow gel, gorgeous face oil, or genius blow-dry cream, there's a new favorite to be discovered.
While in pursuit of the perfect brow, I have dabbled in creams, powders, and pencils, but have never incorporated gels into my routine. The formulas were often ineffective and oddly flaky — and I'd rather not have face dandruff (ew!). Urban Decay's new brow gel ($20) comes in five shades and creates an arch that's crispy, not crunchy. Just one swipe of the dark hue is enough to make me look like I stole Kim Kardashian's enviable eyebrows off of her face, so I'm (obviously) forsaking all my old products.
—Emily Orofino, assistant beauty editor
Goldfaden MD Plant Profusion Regenerative Night Cream
I've been a big fan of the Doctor's Scrub (after all, Kate Hudson, my muse, uses it!) so getting to try Goldfaden MD's Plant Profusion line wasn't a hard sell. This collection of skin care products focuses on utilizing powerful plant extracts to help your skin's elasticity and firmness improve. My favorite of the bunch is the Regenerative Night Cream ($185). One key ingredient it utilizes is Birds of Paradise extract, a rare ingredient in skin care, which helps clarify the skin and create a glow. — Kirbie Johnson, on-camera beauty reporter and producer
Charlotte Tilbury Matte Revolution in Amazing Grace
I absolutely love the look of creamy pale skin with a matte lip in the Fall. It feels chic and cool — unlike Summer's breezy boho vibe. Thank God Charlotte Tilbury launched her new matte lipsticks just in time for sweater weather. My favorite shade ,Amazing Grace ($32), was inspired by Grace Kelly. The dusty rose hue is subtle enough for daytime but polished enough to be called a power pout. The square top makes application at my desk a breeze and the velvety texture ensures I won't need to follow up with lip balm 20 minutes later.
—Lauren Levinson, beauty editor
Blithe Tundra Chaga Pressed Serum
When it comes to treating a breakout, I get aggressive. I pull out my strongest chemical peel and then top it off with an extra-strength salicylic spot treatment. The end result is pimple free, but my skin is also extremely dry — I'm talking flaky, dusty, desert dry.
So recently I broke up with all my acne-prone products to take a gentler approach. This Winter, I'm all about more moisture. I've started double cleansing with oil and use overnight sleep masks to layer on hydration. But my latest discovery comes straight from Seoul's beauty street: pressed serum. Blithe Tundra Chaga Pressed Serum ($49) is a Korean import that smooths on like a gel, but doesn't leave your skin sticky. It's also the only thing that I can wear under sunscreen that doesn't leave my skin feeling like a greasy mask.
—Jessica Cruel, associate beauty editor
Oribe Imperial Blowout Transformative Styling Crème
I recently read the KonMari method for tidying up and it has inspired me to keep a more edited product selection at home. As I downgrade, I am looking for multitasking formulas, and the new Oribe Imperial Blowout Transformative Styling Crème ($68) delivers. The blow-dry prep starts as a cream before emulsifying to become a reparative oil and finishing as a texturizing powder. It adds major volume and refreshes easily (just hit it with some cool air from your blow-dryer and massage your roots). I tested during a seriously humid, rainy day and was thrilled that my strands stayed frizz-free.
—LL
I can't get enough of Fresh's cult lip balms, but the brand's newest shade might be my favorite of them all. The Fig tint ($23) has a microfine iridescent glitter that looks disco-esque in the tube, but subtle and shimmery when worn, giving your pout a little extra dimension. The muted wine hue is the perfect gateway to the moody lip shades of Fall.
—EO
Dear Naturalista Curls & Coils & Kinks T-shirt
There's really nothing to say about the Dear Naturalista Curls & Coils & Kinks T-shirt ($28) but "werk hunny." As a proud owner of a 4C Afro, I love everything about this tee. The bold letters not only describe my hair type, but also explain my outlook on beauty. Even if I'm not having my best hair day, I'm proud to rock this top (and take plenty of Instagram selfies).
—JC
Honest Beauty Truly Lush Mascara
You've seen my essential love letter to Honest Beauty, but there's one product I forgot to highlight: the Truly Lush Mascara ($22). Whenever I try mascaras with primers, I hate them. They make my long lashes clump and never seem to dry. Not this one! The primer really does thicken up your lashes, and it dries quickly, so when you apply the mascara over it, you have flirty, coal-black eyelashes. —KJ
La Mer The Renewal Oil
La Mer may be late to the oil game, but the luxe beauty brand just won it. Ever since La Mer The Renewal Oil ($240) landed on my desk, I can't stop patting it on my face multiple times a day. It's super light and refreshing without a trace of greasiness. And it's fun to apply! Like the famous Crème de la Mer — which is warmed up in between fingers before you apply — the oil is shaken to mimic this ritual and help activate the ingredients. The nourishing potion contains lime tea concentrate to protect from environmental damage as well as eucalyptus and sesame essential oils to give you a glow.
—LL
Leaders Bye Bye to Dry Sheet Mask
I rarely have time to treat my skin, but when I'm ready for a spa night, I pull out a Leaders Bye Bye to Dry Sheet Mask ($4) from my fridge (there are usually more masks in the veggie drawer than actual food).
This hydrating product has a mix of cactus and butterfly bush extract to infuse my complexion with moisture. After putting it on, I rub all of the excess serum into my skin before bed. In the morning, it looks as if I spent hundreds on a professional facial, but in reality this mask is less than five bucks (score!).
—JC
Foreo Day Cleanser
This might come as a shock, but I had to go on hiatus from my Clarisonic. (Gasp!) I still love the brand, but as someone who went overboard with it at the beginning, I can see the consequences on my skin — broken blood vessels. I was sad to give up my cleansing tool, but then was introduced to the Foreo Luna, an anti-aging and skin care device wrapped into one. No bristles, just medical-grade silicone (so it's essentially germ-free) is "tapped" via pulsations, which used to cleanse and smooth your skin. Plus, you only have to charge it once a year (or 450 uses). (Sorcery!) They just released their first-ever cleansers, and my favorite is the Day Cleanser. It uses probiotics to protect and moisturize your skin, and has a cool texture, too: it pumps out as a "yogurt" then transforms into a foam with water. — KJ
Before trying this product, I was strictly anti-lavender. I usually find the scent too soapy, powdery, or even dusty to be tolerable on my skin. But The Body Shop's lavender oil ($20, available in October) is deliciously fresh and floral, and is super soothing on the temples before bedtime. According to Jennifer Hirsch, the brand's beauty botanist, everything from provenance and altitude of growth to the distillation process can affect how the flower smells. This oil is extracted from hand-picked French lavender, which Hirsch declares as "perfect." This reformed hater is inclined to agree.
—EO
Eminence Pumpkin Latte Hydration Mask
It also works, leaving the skin moisturized. Pumpkin purée has antioxidants, avocado oil is nourishing, orange pulp offers vitamins, pineapple purifies, and chamomile calms. I only wish I could eat it . . .
—LL
Dermalogica Hydrablur Primer
Blurring primers are a great, but sometimes I find that my makeup slips off of them instead of lasting all day, defeating the purpose. I've been using Dermalogica Hydrablur Primer($46) for the last month and I love it for a few reasons: it doesn't dry out my skin, it grabs onto my makeup for a full day, and it's full of skin-loving ingredients to help enhance your natural complexion. — KJ
Savvy Sleepers 100 Percent Satin Pillow Case
Sleeping on a satin pillowcase is one of the things I do everything night to keep my hair and curls soft. I am hoping it will also help to keep skin young. That is why we chose to include the Savvy Sleepers 100 Percent Satin Pillow Case in White Russian ($36) in this month's POPSUGAR Must Have Box. Plus, it has a secret hidden pocket!
—Lisa Sugar, editor in chief
Source: Pop Sugar