Known as a leading K-beauty brand, Korea’s Etude House recently launched their “I’m Blooming” range of beauty products.
Composed of natural and organic products that’s suited for every skin type, its slogan “Safe with me, Trust Me Free, I'm Pure” attest to being free from harmful ingredients such as Paraben, artificial color, mineral oil, talc, sulphate surfactant, benzophenone and formaldehyde.
The “I’m Blooming” line consists of 3 kinds of facial mist and cleansing products.
Etude House: “I’m Blooming” Facial Mist
The Deep Moisture Mist provides instant hydrating relief to the skin as it locks in vital long lasting moisture. It contains 81.9% of Honey Extract to deliver deep, rich moisture and nourishment to the skin while the ingredients strengthen skin vitality. The Deep Moisture Mist helps maintain fresh, blooming and healthy skin.
Containing 95.9% of pure green tea the Sebum Control Mist balances the skin’s moisture level to keep skin moist on the inside while leaving it soft and powdery on the outside.
As with the Deep Moisture Mist, the ingredients also strengthen skin vitality while maintaining its freshness and health.
The Sebum Control Mist thoroughly hydrates thirsty skin while controlling oil and shine.
Making up the final facial mist in the “I’m Blooming" line is the Brightening Mist. It smoothes rough textures and brightens up dull and exhausted skin providing a clear milky white complexion.
It’s 99.3% flower extracts adds brightness to the skin and just like the Deep Moisture Mist and the Sebum Control Mist, the ingredients strengthen skin vitality and helps maintain fresh, blooming and healthy skin.
Etude House: “I’m Blooming” Cleansers
The “I’m Blooming” Clear Cleansing Water containing plant origin Surfacant, works effectively works on the skin removing thick point makeup without the irritation.
Being a no-wash cleanser it is does not require rinsing off with additional water makes the Clear Cleansing Water an easy and convenient cleanser leaving skin fresh and clean.
The "I'm Blooming" Brightening Wash-off Gel is a non-foaming cleansing gel. It creates bright, smooth and milky colour skin.
It controls unnecessary dead skin cell without irritation and as with the other cleansing products in the “I’m Blooming” range, it helps to maintain fresh, blooming and healthy skin.
Etude House: “I’m Blooming” Live Video Testimonial
The “I’m Blooming” line of products is another stamp in Etude House’s much lauded achievement in the industry.
It clearly signals their intention in the ongoing pursuit of product development and quality, cementing their reputaion the brand leader.