With runners getting more serious about running nowadays, gearing up for a run is more than just putting on a t-shirt and a pair of shorts, and wearing any lace-up shoes you find in your cabinet. Running apparels have moved from the old cotton material to today's Dri-Fit, and getting a proper pair of running shoes with a good fit is a huge business these days.
Credit: Just Run Lah
Targeting serious marathoners and trail runners, we are happy to say that Hoka One One has launched in Singapore last week. Hoka One One carries high-performance running shoes with a unique combination of innovative technology and aesthetic style, and was started by lifelong runners Nicolas Mermoud and Jean-Luc Diard back in 2009.
Introducing its revolutionary midsole where the foot sits in the midsole versus on top of it, all types of runners embraced the lightweight and well-cushioned shoes that comes with a thicker midsole. Jeri Chua, one of the few ultra-marathon runners who raced 898km across the Pyrenees testified to it saying that the extra cushioning helped her to prevent injuries, as compared to a normal pair of running shoes.
Jeri Chua
Hoka One One shoes are available in Men’s sizes and Women’s sizes (selected models) ranging from $219 to $279 and are available at the following retail outlets: