Back in May, beauty junkies were all excited when H&M announced that H&M Beauty will be launched in Singapore. We received some good news today -- H&M Beauty will finally reach our shores on 10th September!
Their arrival on Singapore’s shores also marks the first expansion of the Beauty range into the Asian market. With nothing costing more that $20 (did I just hear squeals of joy?), expect a extensive range of makeup and body care products, and we are giving you a sneak peek today! Trust me, what you are seeing here is definitely just the tip of the iceberg.
H&M will be bringing a selection of over 700 beautifully packaged make-up, nail products and beauty tools. Launched with a new area dedicated to house the range, shoppers and make-up aficionados can expect a spectrum of colours for the eyes, lips, nails, carefully curated palettes and a full range of bases and concealers catered for all.
When asked which makeup products are must-haves from the collection, Celebrity Makeup Artist, Clarence Lee, replied that he loves the Pure Radiance Powder Blusher in Pale Pink, and that the eye pencils are also a value-for-money investment. Clarence also shared that he loves their Flat Foundation Brush because unlike many flat brushes, it is more voluminous and that makes blending a lot easier.
H&M Beauty will be available at H&M Orchard Building from 10th September.