Grey Group China and ad agency Grey Beijing came up with a mesmerizing urban installation concept that involved large 'lakes' made of mirrors laid out on the ground.
The exhibit is a called 'Lost Lakes' and is supposed to raise awareness about "the effects of climate change in China" which is caused by rapid urbanization resulting in hard-to-control environmental pollution.
Lakes are a rarity in many Chinese cities and most young urban dwellers have never seen a natural lake in their lives. Moreover, lakes in general are disappearing all over the large country.
Measuring 20m by 10m, the 'lakes' took 15 people about six weeks to assemble.
What do you think about this exhibit?
