Wouldn't it be perfect if we can customise our It bag, the way we dream of it to be?
FURLA is pleased to announce the launch of Made For You, an innovative made-to-order service that offers a unique luxury experience within the premium segment.
We can now unleash our creativity and design our exclusive FURLA dream bag, choosing between the bestselling FURLA Metropolis icon or the new IT BAG Artesia top handle style. Select your choice of material, the colour of the stitching, creating unique tonal or contrasting one-of-a-kind effects. The selection of clasps includes silver or gold metal, plus black or tone-on-tone enamel. Finally, each bag can be monogrammed or personalised accordingly, and the bag that screams you will be ready in about 8-12 weeks. Each bag comes with a personalised hand-written certificate featuring all of the bag’s characteristics.
Metropolis, the bestselling FURLA icon
The Metropolis is a bestselling FURLA mini cross-body bag, a charming icon to wear from sun up to nightfall. Sassy and colourful, this cult model features a signature pinch metal lock and a silhouette inspired by a Nineties model from the FURLA archives. Meticulously studied down to every detail, the Metropolis is a little bag with a big personality.
Artesia, the new IT BAG
The FURLA Artesia bag is the house’s latest icon of versatility and style, an everyday top handle characterised by a graphic and clean-cut silhouette. Elegant yet joyful, the Artesia is the perfect solution for modern women on the go whose bag reflects their action-packed lifestyle.
The precious and richly-textured selection of Made For You materials include calfskin, ostrich, crocodile, elaphe snakeskin and calf hair for the Metropolis bag while the Artesia can be customised in calfskin and ostrich. All are lined in leather. The kaleidoscopic colour palette features up to 39 shades that differ from the seasonal assortment.
FURLA has also developed a dedicated micro-site with 3D configurations to enable customers to create their virtual bag by playing around with the various combinations. The app will also be available on tablets in the stores allowing the sales assistants to simulate the various bags for the customer. During the Made For You experience, the sales assistants will serve as the “artisan”, supporting the client as she “designs” her very own FURLA creation.
In Singapore, the Made For You service will be available exclusively at the FURLA Flagship Store at The Shoppes At Marina Bay Sands (#B2-108A) from early September.