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The Next It Girl Kaia Gerber Is Now the New Face of Marc Jacobs Beauty

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Kaia Gerber inherited her supermodel mummy, Cindy Crawford's good looks, and it seems that she has followed her career path too. Although Kaia is only 14 years old this year, she has joined the ranks of big names like Kendall Jenner and Gigi Hadid, and fronting campaigns for big brands like Alexander Wang, Miu Miu, and Chrome Hearts.

 

 

how bazaar

A photo posted by Kaia Gerber (@kaiagerber) on Sep 10, 2016 at 6:36pm PDT

 

Last week, Marc Jacobs Beauty announced Kaia Gerber as their new face for their upcoming campaign, marking Kaia's first official campaign as a breakout solo act. 

 

 

@marcbeauty coming soon

A photo posted by Kaia Gerber (@kaiagerber) on Sep 9, 2016 at 6:52am PDT

 

With 835,000 followers on her social media, Kaia Gerber is Marc Jacobs perfect pick to reach out to the younger audience and it seemed apt that Marc Jacobs made the announcement with a behind-the-scenes shot of Kaia Gerber posing in an orange wig on Instagram.

 

 

@teenvogue's girl power issue on stands now - @yemchuk

A photo posted by Kaia Gerber (@kaiagerber) on Aug 10, 2016 at 6:47am PDT

Kaia Gerber for Teen Vogue

 

 

siblings day, love you brother.

A photo posted by Kaia Gerber (@kaiagerber) on Apr 10, 2016 at 2:42pm PDT

Kaia and Presley Gerber. This family is blessed with all the good genes.

 

 

what is life?!! i honestly can't breathe right now. a million thank you's to @vogueparis & @mariotestino!!

A photo posted by Kaia Gerber (@kaiagerber) on Mar 14, 2016 at 9:21am PDT

Kaia Gerber and Cindy Crawford.


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