Beautiful.me, in collaboration with Hak Yong Company and Community Chest, launches the “Giving Is Beautiful” campaign. The initiative aims to inspire Singaporean online shoppers to find the beauty of giving through a mere dollar that would match 1 kilogram of rice, which would be donated to those in need.
Singapore is a cosmopolitan and developed country with the majority of the population living comfortable lives. However, there is still 12-14% who are living in poverty. The organizations of the initiative recognize the importance of not neglecting the underprivileged in society, especially when it comes to basic necessities such as rice.
As part of the Corporate Social Responsibility (CSR) initiative, S$1 will be used to purchase 1kg of rice, which will be donated to 10 local beneficiaries including AWWA and the Metta Welfare Association (for the full list of beneficiaries listed below).
In addition, Beautiful.me will reward each donor with beauty coins for their kind generosity. Each dollar donated, will be matched with 1 beauty coin that can be used to purchase items on their website.
The aim of the initiative is to offer Singapore’s online shoppers a convenient avenue to give back to society as well as to reflect on the true meaning of ‘beauty’.
How to donate:
Established as an e-retailer of beauty, Beautiful.me makes it a priority to engage in Corporate Social Responsibly (CSR) Initiatives to promote beauty beyond the exterior and inspires beauty from within through giving back to the community.
“CSR is always one of the focuses for Beautiful.me, as we believe that e-commerce sites are not only for shopping but a platform to “do good”. Many would like to donate items such as rice but are deterred by its bulkiness. Beautiful.me serves as a medium to enable the public to do good, and deliver rice to the beneficiaries,” said Ms. Olive Tai, Managing Director of Beautiful.me.
Commenting on the launch, Chairman of the Singapore General Rice Importers Association, Andrew Tan, said, “Compared to toys, clothes and other items commonly donated to the less fortunate, rice is one of an essential item when comes to a meal for the needy families. It is also one of the bulkiest items to be delivered & donated by individuals public. That is why Beautiful.me & Hak Yong decided to step in and fill up the gap.”
Managing Director of Community Chest, and Group Director Fundraising & Engagement of National Council of Social Service, Ms. Ng Lingling, said, “We are heartened by Beautiful.me's efforts in encouraging their online buyers to donate rice to the less fortunate through the charities supported by Community Chest, with their commitment to match a dollar to each kilogram of donated rice. This initiative will bring joy to those in need and demonstrate the collective impact of giving in building a caring Singapore.”
From now till 31 December 2016, the public can simply log onto http://www.beautiful.me/givingisbeautiful and input the amount of rice they would like to donate.
A confirmation notice and invoice will be emailed to them shortly after. Customers will have to sign up for a free account on www.beautiful.me so that they are able to track the amount they have donated, trace back invoices, receive updates on the donations received and any other matters on the CSR activities. All proceeds from the “Giving Is Beautiful” campaign will go directly to the participating beneficiaries. To find out more about these beneficiaries and the “Giving Is Beautiful” campaign please visit http://www.beautiful.me/givingisbeautiful.
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About Beautiful.me
Beautiful.me is a members-only online shopping platform that provides you with the highest quality brand name Beauty, Health, Personal Care & Baby Products at the best prices. Founded and headquartered in Singapore, Beautiful.me is managed by a group of retail and business professionals who aspire to change the way Asian women shop for all things beauty, and adopt a “profit-less” pricing policy and work hard to get the best deals for customers.
About Community Chest
For over 30 years, Community Chest has been engaging the community to support people in need through fundraising and volunteering. We support about 80 charities in Singapore, allowing them to focus on caring for the disadvantaged. As mainly Tote Board and Singapore Pools cover our fund-raising and operating costs, 100% of your donations go towards helping:
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Children with special needs and youths-at-risk to reach their potential
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Adults with disabilities to integrate into society
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Relationships of families in difficulty to stay resilient
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Elderly to age gracefully in the community
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Persons with mental health issues to integrate into society
|
S/No |
All Beneficiaries of Give Rice Stop Cries CSR Campaign |
|
1 |
AWWA Ltd |
|
2 |
Metta Welfare Association |
|
3 |
Viriya Community Services |
|
4 |
The Singapore Cheshire Home |
|
5 |
Whispering Hearts Family Service Centre |
|
6 |
Fei Yue Family Service Centre |
|
7 |
Pertapis Education and Welfare Centre |
|
8 |
Thye Hua Kwan Moral Charities Limited |
|
9 |
Young Women Christian Association of Singapore (YWCA) |
|
10 |
Food From the Heart |