Because we know that the Korean beauty isn't going to be over anytime soon, we are now in Korea at their 8th K-Beauty Expo to discover the latest beauty trends and products. We do the groundwork for you, so just follow us closely as we find out what's hot in the K-beauty scene to be right ahead of the trends.
K-Beauty Expo is one of the largest exhibitions in Korea with lots of beauty brands taking part to showcase their products and services. International buyers from over 28 countries flew in since it is definitely a great opportunity for trade collaborations and export businesses. Besides international buyers, the exhibition sees domestic customers and even high school students getting a glimpse into what's new in the market, making their purchases right there on the spot!
K-Beauty Expo is a one-stop exhibition for all your beauty needs, from skin and hair care to makeup and fitness. Sneak peeks of exciting products and services we spotted -- peel off gel nails, botox for skin that requires no injections, and excellent facial mask that comes in cute character faces. More details will come when we head out for our interviews with each of them. We promise that we won't just stop at three!
Stay tuned as we fish out more exciting beauty trends and great products over the next few days!