Why do online fashion shopping sites give so much importance to Korean clothes?

K-Pop culture has been the epitome of high fashion among Asian youth today with bizarre and daring outfits, outrageous makeup with heavy eyeliner, vibrant highlights and colourful hair streaks – these are the things usually seen on the K-pop idols that offers a certain visual appeal to the younger crowd.

Over the past decade, Korean popular culture has spread infectiously throughout the world.

The term, “Korean Wave” or “hallyu” in Korean, has been used to describe this rising popularity of Korean popular culture. From televisions dramas, film and music, to food and fashion. Even learning Korean has become fashionable.

Hallyu may have spread across the globe through their synchronized choreography and upbeat pop music, but the fashion world, especially in Asian market are shaken by this influence of K-pop as well.

K-pop fashion has gained much more attention as more people are now admiring K-pop idols sense of style.



Nevertheless majority of online fashion shopping sites has been riding their business solely on Korean wave ever since.

We went for a quest searching on the World Wide Web to garner the best of K-pop fashion and with approximately 150,000,00 results display on Google search, it has been growing rapidly and we’re pretty much sure it’s here to stay.

We’ve gathered five online shopping sites, which started from South Korea bringing you K-pop fashion trends that can be worn everyday.

Let’s ride on Hallyu together and be your own K-pop star!

STYLENANDA 

Established in 2004 in Seoul Korea, STYLENANDA - Nanda comes from the Korean word Shin Nanda meaning excited, is an international online shopping site which specialized in women’s clothing and accessories.

It was ranked No.1 female online shopping mall with 200,000 visits per day in 2008. Not just offering pieces from unique designers, Stylenanda also offers their own exclusive designs and makeup line “3 Concept Eyes”.

This online shopping sites carries pieces that are edgy and bold enough to earn their own cult following.

ZIPIA 

Zipia.net is a Korean international shopping site that markets itself as a fashion network and whosesale mall. They are riding the Hallyu (Korean) wave by advertising on K-Pop such as allkpop.com, in hopes to draw in their target market of Asian woman and men.



FASHIONSUZY 

Fashionsuzy is the first online retailer in South Korea to globally distribute a wide range of lifestyle and fashion products from the region.

The company was established in 2003 but only started their online presence in 2007. This Korean fashion portal has over 5000 newly updated items on a daily basis!

KIRANG 

Your one-stop all things K-pop made available in this website. To dress like your favourite Korean celebrity are just one click away.

From Big Bang, SHINEE to 2NE1, this online site offers trendy and up-to-date celebrity fashion.


ITSMESTYLE 

This online wholesale fashion mall provides Korean fashion clothes at wholesale price to international market. Head-to-toe items you need all under one roof from clothing, shoes to wig and nail stickers.

Various styles spoilt for choice available on this site from rock chic, elegant and sweet girly. Men’s fashion is also available here.