sOmang Cosmetics is a leading brand name in the beauty and cosmetics industry. For over 16 years, this Korean brand’s popularity has remained intact; largely due to its continuous product evolution and the capability to understand and cater to the demands of consumers.

The first-ever sOmang Beauty Credit Bloggers’ Event was recently held in conjunction with the release of its new skincare range.

Held at the brand’s Causeway Point branch on the 14th September 2013, invited beauty bloggers had exclusive privy to the sOmang ONL by sOmang Midnight Hydro Intense Sleeping Cream, the latest addition to the brand’s extensive range of products.

Superstar of the Day: ONL by sOmang Midnight Hydro Intense Sleeping Cream

Research have shown that skin cells are most active and regenerate more quickly between the hours of 10 p.m. and 2 a.m. therefore it is critical to sleep during these period.

The ONL by sOmang’s Midnight range aids this process as it provides natural healing therapy for tired and dishevelled skin.

Made of natural herbs namely lavender leaves, lemon balm leaves, rosemary leaves and chamomile leaves, the aroma therapy gives added comfort that helps in skin relaxation.

The Midnight Hydro Intense Sleeping Cream is a light water-based gel cream that provides deep hydration and it has an anti-wrinkle and whitening effect. It works by forming a layer of protection which increases skin moisture retention and elasticity. The product reputedly promises a relaxed sleep, waking up to beautiful skin the next morning.

Bloggers Soiree with sOmang and Mr Owl

Apart from the exclusive preview to the sOmang Midnight Hydro Intense Sleeping Cream, the invited bloggers were also introduced to other products under the brand’s range. The experts dished out valuable advice through the course of the demonstration.

These include a strong suggestion for the use cleansing oil to thoroughly remove all makeup traces, using fingers instead of cotton pads to reduce redness (including the fact that the warmth generated by the fingers help to speed up the absorption into the skin) and the importance of moisturizer application as it works as a natural barrier safeguarding the skin throughout the day.

One of the highlights of the event was a step-by-step ‘live’ demonstration by sOmang beauty experts on proper daily skincare routine as practised by many Korean women.

The steps involved consist of:

1. CLEANSING OIL / CLEANSER
The use cleansing oil is strongly suggested to thoroughly remove all makeup traces. Water is then used to cleanse away oil and all impurities to prevent clogged pores. With an upward motion starting from cheek, a cleanser is applied before rinsing off with water.

2. TONER
Tapping the skin with fingers is recommended instead of cotton pads to reduce redness. Also, the warmth generated by the fingers speeds up the absorption into the skin.

3. EMULSION
Emulsion which is a light moisturizer and non-sticky is then applied in an upward motion, avoiding the sensitive eye area.

4. MOISTURIZER
The last and most important step is the moisturizer application. It works as a natural barrier safeguarding the skin throughout the day.

5. CC CREAM
The OCEANIQ 3D Anti-wrinkle Total Solution CC Cream from ONL by sOmang do not contain any harmful active mineral oil and when applied, it automatically matches your skin tone. 

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The bloggers in attendance also had the opportunity to partake in a hands-on activity where they were encouraged to decorate their own eye mask. It was encouraging to see them taking to the task with a huge dose of fun! At the end of the event, they all went home with goodie bags containing sOmang’s products as well.

The competition in the beauty and cosmetic industry is fierce with brands eagerly wanting a piece of the consumer pie. sOmang’s continuous dedication in providing effective products of quality that delivers, truly has enabled the brand to stand tall amongst its peers. It’s not hard to fathom why in its 16 years of existence, the brand has garnered numerous awards for popularity, quality and business excellence.

The recent sOmang Beauty Credit Bloggers’ Event adds a page to the brand’s many success stories with many more to come.

CAUSEWAY POINT: #01-23A,1 Woodlands Square, Singapore 738099(Woodlands MRT)
Mon-Thu: 10.30 am - 10.00 pm
Fri, Sat & PH: 10.00 am - 10.30 pm
Sun: 10.00 am - 10.00 pm

NEX: #01-77, 23 Serangoon Central, Singapore 556083(Serangoon MRT)
Mon-Thu: 10.30 am - 10.00 pm
Fri, Sat & PH: 10.00 am - 10.30 pm
Sun: 10.00 am - 10.00 pm

AMK HUB: #01-09/10, 53 Ang Mo Kio Avenue 3, Singapore 569933(Ang Mo Kio MRT)
Mon-Thu: 10.30 am - 10.00 pm
Fri, Sat & PH: 10.00 am - 10.30 pm
Sun: 10.00 am - 10.00 pm

JURONG POINT: #B1-85, 63 Jurong West Central 3, Singapore 648331(Boon Lay MRT)
Mon-Thu: 10.30 am - 10.00 pm
Fri, Sat & PH: 10.00 am - 10.30 pm
Sun: 10.00 am - 10.00 pm

Opening soon:

• Westgate @ Jurong East MRT #B1-36 (Opening in Mid Nov 2013)
• Bedok Mall #B1-32 (Opening in Mid Nov 2013)
• One Raffles Place #04-16 (Opening in 1st Quarter 2014)