VGO Corporation Limited and Ossia International Limited has partnered leading fashion e-tailer ASIA FASHION INC to establish an online presence for eleven brands from the group’s selected retail network which includes Baby Phat, Tally Weijl, Springfield, Bread & Butter and 6Five Barcode.

“We have enjoyed great success in the Singapore retail landscape and are constantly on the lookout for more opportunities to expand our business. Now is the right time to enter the e-commerce market as it holds much potential for connecting with our fans in the region and we believe that ASIA FASHION INC is the best partner to help us achieve these objectives”, said Dr Christina Liang-Boguszewicz, Senior General Manager (Luxury Fashion & Fashion) of VGO Corporation and Ossia International.

The Group’s lifestyle labels Paul & Joe, Just Cavalli and Tata Baby will feature alongside Japanese and American cult denim brands Habitual, Siwy, Etienne Marcel, Tenryo and The Strike Gold on the ecommerce site, which hosts a curated collection of coveted designer labels from the region.

“We are excited to have VGO Corporation and Ossia International’s stable of premium brands come onboard our platform. They provide value to our regional customers by giving them access to cult labels which are not available in their market. This dovetails well with our mission of bringing Asia’s favorite designer labels to a regional and international stage”, said Timothy Chen, Chief Executive Officer of ASIA FASHION INC.

To celebrate the launch, the first 100 shoppers who spend a combined total of $400 on the eight labels in a single transaction will receive a limited edition gift worth S$80. Singapore residents will also enjoy free shipping for their purchases.