Style is not a size, it is an attitude – Marina Rinaldi
For years, fashion advice for larger women has come in one size: wear black and avoid stripes. Now many women are embracing their curves and demanding that retailers cater to them, not the other way round.
In the past the term, “designer plus size” was almost non-existent with many plus lines looking too old, baggy or unfashionable. Forget about sexy or youthful! Today more and more designers are creating plus size lines for their customers who refuse to sacrifice style for size.
Plus size clothes have long been a lonely corner of the fashion industry. But a slow shift is taking place behind the scenes of the fashion world. Impatience is growing with the dearth of plus size options, and some small retailers are stepping in to fill the gap. Industry wisdom argues that heavy women don't buy as many clothes as thin women. But some businesses have found they will – when they are delectable and fit well. Today, plus size fashion became the next big thing in the fashion industry.
Word of advice, do dress for your body shape not for your size. Now it’s all our choice to fashion what best suit us as more fashion staples are available in plus sizes than ever before. It’s time for the curvy girl to get her just due, and let's celebrate beauty and style in every size!
Mod Cloth
If you love vintage, Mod Cloth celebrates your love for retro and embrace your curve with prints, patterns and colours!
Forever 21+
Forever 21+, the generously cut line is similar to Forever 21’s uber-trendy style. No longer was plus size fashionistas limited to plain-Jane styles.
ASOS CURVE
Three years ago, online retailer Asos launched a plus-size category called Asos Curve with sizes 14 to 24. The company fits everything on a size 16 model to ensure that they were offering the right fit and comfort to their customers.
Lane Bryant
Lane Bryant is the most recognized name in plus-size clothing and their emphasis on fashion and fit – not merely size – make them a style leader.
Ashley Stewart
Ashley Stewart has been styling customers and setting fashion trends for the plus-size fashion retailers since the early 1990s. Ashley Stewart dresses fashion conscious plus-size urban women from the bedroom to the boardroom.
