Skechers Launches New DLT-A Footwear Collection with Their Concept Store Opening

Skechers opens its new concept store at Suntec City and launches its Spring/Summer 2018 DLT-A collection of footwear last week with the appointment of popular host and TV personality, Lee Teng, as Skechers Singapore Brand Ambassador.

New concept store

Skechers has entered into a new franchise partnership with Trendz 360, a leading distributor and retailer of sports and lifestyle footwear. Together, the two companies are introducing a new Skechers concept store at Suntec City, designed with greater emphasis on visual merchandising and shoppers’ experience. 

Skechers Singapore’s new concept store at Suntec City West Wing, #01-375, is over 1,900 square feet and utilises visual images and clear displays to better emphasise and portray the footwear, inviting visitors in with its modern, neat look. There are dedicated areas for Lifestyle, Performance, Kids' Series, as well as the well-loved Skechers YOU and D’Lites collections, and the new store features the largest collection of fitness and active apparels.

Spring/Summer 2018 DLT-A Footwear

Skechers launched its Spring/Summer 2018 collection of DLT-A range of athletic footwear and the sneakers come with air-cooled memory foam technology and include a super lightweight shock- absorbing athletic midsole, which is a signature design of the D’Lites series. With a knitted upper and futuristic line designs on the outsole, the new collection definitely scored points for both style and comfort.

See the full collection of the S/S18 DLT-A collection in store.

Left Profile artiste Lee Teng, well-known host and TV personality, joins the likes of Camila Cabello, Wu Zun and Zico as Skechers brand ambassador. He will be fronting the brand's campaigns in Singapore, including the D’Lites and DLT-A collections. 

Lee Teng is no doubt an icon of streetwear with his keen fashion sense. Embodying the qualities that a Skechers Brand Ambassador should possess – Trendy, Active and Sporty, he is well- equipped to reflect the brand and its range of products, bolstered by his influence both on TV and on social media. 

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The new DLT-A unisex sneakers come in US size 5 – 12 and retails at $129. They are now available at Skechers concept stores in Tampines 1, Jurong Point, NEX, Parkway Parade, Causeway Point, VivoCity, Jem, Bugis Junction, Ngee Ann City, ION Orchard, Junction 8, Compass One, Northpoint City (South Wing) and Suntec City.

All photos credit to Skechers unless otherwise stated.