Etude House launched its flagship store ‘Princess House’ in K-Beauty’s mecca, Myeongdong.
In October, Etude House opened a flagship store in Myeongdong for the first time and received so much attention from K-beauty fans in Korea and abroad. And this month, the brand opened another flagship store that reminds of princess house in another street in Myeongdong.
According to a source in the brand, ‘Princess House’ has been loved by so many foreign customers as it helps them to experience one and only princess mood with Etude House’s best-selling products.
In the princess zone, people can wear Tiara, dresses and makeup that are all based in pink color. The architecture and decoration in the house maximizes the princess mood, which captures all women customers’ eyes.
In addition, there are special makeup zone, smart shopping vision, beauty tips and nail play zone that anyone can experience.
The new princess house is located at Myeongdong2-ga 31-7 in Seoul.