The EE cream is for 'extra exfoliation' - something we all need in our post-party beauty arsenal. This time round there's zero comp between the other beauty buys since the EE focuses on the art of skincare rather than make-up. The BBs, CCs and DDs are all safe in their jobs.
Previse Skincare EE MarineGranules, launching in late March to about 150 doors, including spas, medi-spas, doctor’s offices and online, is a botanical-based marine mousse, which can be added to a traditional cleanser for “extra exfoliating” results.
The goal of creating a travel-friendly, natural alternative to a Clarisonic-type implement, the brand aims to shake up the cleansing category.
“We built EE MarineGranules so it could be used with any cleanser. It will blend and compound quite nicely,” said Sean Patrick Harrington, founder and chief executive officer of Previse. "Pointing out that it is recommended to be mixed with the brand’s Purify cleanser, which can be used on skin types 1 through 6, for best results. Also it is travel-ready; you don’t need replacement pads or batteries.”
The offering, which retails for $40, features ingredients like oatmeal, bamboo stem powder, marine algae extract and jojoba beads for abrasion-free exfoliation. It is designed to buff the skin while soothing it and the amount used can be personalized for a consumer’s skin needs. Like all Previse products, the formula is sensitive-skin friendly and does not contain silicones, preservatives, synthetic oils, dyes or fragrances.
“We built this brand on personalization and customization and we see the brand going deeper and wider. There is additional opportunity to address unique skin types and building awareness with skin experts.”