Cosmetic brand SHISEIDO Korea picked Korean beauty Lee Honey as its new face.

Today, global cosmetic brand SHISEIDO announced that former Miss Korea Lee Honey became the brand’s muse in Korea. According to the brand, the reason they chose Lee is because her luxurious and healthy beauty suits the brand image that SHISEIDO has pursued.

Lee Honey is a brain actress, who graduated from Korea’s #1 school, Korea University. She first appeared on TV screen as she became Miss Korea and won the 4th place of Miss Universe. Then she stepped in to acting world by appearing in various drama, films and musicals.

Lee already finished shooting advertisement for SHISEIDO and will actively participate in promotion and photo shoots with SHISEIDO. (photo by SHISEIDO) 

Source: bntnews.co.uk