Nike’s female-only race returns to Singapore for the third year to bring together female runners from across the globe, and inspiring them to enjoy running through Nike+ and social communities to share and enhance their experiences.
On Saturday 11 May, Nike She Runs SG 2013 will see 8,000 women lacing up, to be part of a running movement of 85,000 female runners across 12 cities globally.
The Singapore leg of the Nike She Runs series is a 5km route set against the scenic backdrop of Gardens by the Bay, providing female runners an opportunity to share a common passion for running with the local and global community of female runners. Further enhancing the public’s anticipation of the event, Nike has put in place training runs led by Nike athletes and trainers, to help race participants prepare for the big event.
“Nike seeks to inspire women to celebrate their own style and running goals through each event, from highly competitive runners who remain fiercely feminine, to runners who crave competition but thrive on the camaraderie that comes through running with friends” said Sanjay Gangopadhyay, Marketing Director, Nike Southeast Asia.
The Nike She Runs event series delivers a positive sports experience to female runners in countries where women’s sports participation is continuing to grow rapidly. The global race series inspires women to embrace running and find motivation through Nike+ and social communities.
Nike+, Nike’s digital platform, provides female runners with a greater level of connectivity to track and measure their performance during training and race day, while Nike’s apparel and footwear innovations are specifically designed for the female running community.
During the four-month series, more than 85,000 women (up from 20,000 participants in 2009) from communities as diverse as Seoul, Korea; Bogotá, Colombia; and Sydney, Australia; will participate in races in various distances. Launched on March 10 in Mexico City, the 2013 She Runs series will conclude June 8 in Lima, Peru, capping 12 races in 12 countries.