The revolutionary color cushion created by ETUDE HOUSE, the heroin of BB cream comes in 3 different color cushion tone-up the skin for flawless and moist look!
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Global Make-up brand ETUDE presents new concept of color cushion “‘Precious Mineral Magic Any Cushion’” that prevents the faults of skin tone into clear and toned up skin.
"‘Precious Mineral Magic Any Cushion’" is a revolutionary cushion-type color cushion that is inside the portable compact holding the liquid base which is fresh and smooth. It delivers quick and easy tone up for every different skin tone, perfect fitting for a bright and flawless look, creating the skin to become smooth and moist. The 3 color of your choice ‘Magic Pink’ smooth out the pale skin into healthy and vibrant skin, ‘Magic Mint’ hides the blemish and minimizes redness into toned up smooth skin, ‘Magic Peach’ brightens up the skin into natural toned up skin.
The Cushion was firstly shown in the Korean market in 2008 by Amore Pacific and now stands in the core trend of face-make-up. ‘Precious Mineral Magic Any Cushion’ reaches further to perfect tone up delivering generic wonders of base makeup. As first inventor of K-beauty cushion ETUDE HOUSE created the newest and trendiest cushion.
Also the "‘Precious Mineral Magic Any Cushion’" holds pearl mineral powder, whitening Arbutin for clear and toned up skin and wrinkle free Adrenosine ingredient for firm and healthy skin. Furthermore the moisture lock technique helps the skin to have moisture all day long.
To celebrate global launching on May 1st, ETUDE HOUSE will have combined global campaign with 100 customers in 13 countries as ‘Magic Testers’ in a viral movie and launching of global beauty book. Also as offline event there will be ‘Beauty Global Makeup Festival’ with famous Asian makeup artists to spotlight the K-beauty cushion trend of Korea.