Shopping at Singapore’s Bugis Street will be more exciting and less time-consuming as Bugis Street is bringing on board their fashion apparel to the Web.
With this swift decision from Bugis Street Online (a subsidiary of Bugis Street Management), apparels will soon be readily available for purchase online. Frequent patrons of Bugis Street can rejoice when they can shop, browse and buy in the comfort of their own home.
Mr Ivan Loh, 35, Chief Executive of Bugis Street Online regards this strategic move as a way for Bugis Street retailers “to stay relevant in this very challenging industry”.
“The management has decided to dedicate the resources and effort to build a world-class e-commerce platform that will enable our retailers to sell online, and to a more global audience,” he says.
Retailers will exist both virtually on Bugis Street online as well as physically at Bugis Street itself. Potentially, they can retain their competitive edge over other fashion shops in Singapore.
As shipping will be provided both locally and internationally, the virtual store will cater to Singapore residents, and reach out to shoppers abroad.
Read more at Vulcan Post.