The agony of hauling a bulky makeup pouch in the handbag resonates with many women. And there is nothing more annoying than finding crushed makeup smearing all over while rifling through the pouch. With this in mind, Etude House revolutionises the whole cosmetic industry by introducing its latest creation - Play 101 Pencil.
This coveted cosmetic collection boasts an assortment of 50 vivid gel-based colour pencils with 13 of them available in Singapore, which functions as eye liners, brow pencils, shadows, concealers, blushers, lipsticks and even highlighters for busy women to conveniently mix and match to create a full makeup look effortlessly.
Available in five different textures - Creamy, Matte, Glossy, Shimmering and Glitter, each Play 101 Pencil is designed to be user-friendly and perfect for beginners to have fun experimenting with it to achieve their desirable makeup styles - from au naturel to smoky or sweet to glamorous.
It is time to leave the regular chunky palettes at home and bid goodbye to heavy makeup pouches. Play 101 Pencil is what every woman needs to satisfy her colour lust and take her from the office to that fabulous party.
Price: S$12.00 each. Play 101 Pencil is NOW AVAILABLE at all Etude House Singapore stores.
ETUDE HOUSE PLAY 101 PENCILS x PONY'S BEAUTY DIARY
Etude House has appointed Pony (Park Hye Min) to be the model to promote these pencils. Korea's largest entertainment group CJ E&M introduced a high-profile Hallyu makeup show which is called Pony's Beauty Diary. Updated every Friday on INSITE TV's YouTube channel, the host, Pony, is an ullzang who shares Korean make up tutorials and the latest make up trends.
She has created a several looks with these pencils. In the videos, you are also able to see that the pencils can be used in different ways. Watch the videos below.
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