How do you define a woman’s youthfulness? Apart from her face and skin, hair is a woman’s crowning glory.  

We spent much time on our face as much on our hair these days. Keeping up with trend has caused our glorious tresses to become dull, brittle and damaged. Due to constant changing of hair colours and using hair styling products/tools, our hair became lack of luster. These problems are inextricably linked to hair damage and our hair colour tends to fade faster and unable to hold curls longer.



Pantene has made a groundbreaking discovery: the reason behind your fading colour and curls is damage, damage, damage! In fact, when hair isn’t damaged, colour and curls last longer!

“Pantene has revolutionized the hair care industry by identifying hair health as the core reason behind problems of fading colour and curls, instead of what consumers perceive are problems related to their hair condition.” – Dr. Sattur, member of the Pantene Hair Research Alliance.

Based on this damage discovery, the hair care giant has designed the new Colour & Perm Lasting Care regimen that targets hair health by enriching its signature Pro-V system with the all-new Liquid Crystal Shampoo System*. Unlike conventional reactive solutions to damaged hair from colour and perm, Pantene’s Pro-V Colour & Perm Lasting Care helps women achieve their desired multi-dimensional colour and buoyant curls for up to six weeks, without compromising their hair’s health.

So, ladies with Pantene colour protect treatment program, its possible to achieve longer lasting colour and beautiful curls when your hair is not damaged. Finally, life saviour for our tresses!

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