In this era of selfies and belfies, plastic surgeons have their work cut out for them. We look at which procedures are popular around the world.
![]()
![]()
{youtube}KfaVlG8zeB8{/youtube}
Botox and boob jobs are the two most popular cosmetic procedures performed worldwide, but by far the fastest growing surgery is buttock augmentation, or gluteoplasty - a procedure performed to create the kind of shapely derrière for which celebrities like Kim Kardashian, Jennifer Lopez and Nicki Minaj are famed.
There is clearly a trend towards the curvaceous. One American “fitness model”, Jen Selter, was featured in April’s Vanity Fair magazine thanks to the popularity of her butt selfies or “belfies” on social media. And there are plenty of other celebrity belfies if you care to look for them; women are now proud to put their substantial assets on display.
For those who feel inclined to enhance their natural features, buttock augmentation entails placing silicone implants under, in between or above the gluteal muscle, according to the International Society of Aesthetic Plastic Surgery (Isaps) website.
Almost 64 000 buttock augmentation surgeries were performed by plastic surgeons in Brazil in 2013 - that’s 20% of the 320 000 procedures done worldwide, and an increase of over 400% on the number of procedures performed in 2010, according to figures released in July by the Isaps.