The 6th K-BEAUTY EXPO 2014, Korea's biggest beauty expo will be held at KINTEX from October 30th to November 2nd, organized by Gyeonggi province and managed by KINTEX and Kotra. 1. 350 exhibitors will exhibit covering all the field of beauty industry including Cosmetics, Nail, Hair, Fitness, Fashion, Inner-beauty, aroma and etc.
The first day of the show will feature international business meeting with 100 distinguished invited buyers from East Asia, Middle East and Europe. As world's attention has been greatly drawn to K-Beauty industry, the number of buyers who desired to attend is remarkable. The buyers at the last year's show also showed great expectations as many had been satisfied with the quality exhibits.
On the 4th day, the invited editors from abroad will announce the 9 most outstanding products among the exhibits under the title : K-BEAUTY EXPO 2014 Editor's Choice Awards. This special event has been planned to encourage quality products and technologies of exhibiting companies including those who are not yet noticed due to their size. The judges are three global medias: MyfatPocket.com(MFP), VietnamPlus and AVING News. Editors from those three medias will select 3 best companies respectively.
Another noteworthy part of the show is K-FASHION Zone which is newly arranged for this year's show. In addition, there will be fashion shows in collaboration with young fashion designers and pop artists. It will be a good chance to extend 'Beauty' spectrum towards 'Fashion'.
Korea's beauty market is getting bigger with quality goods and originally developed technologies. Visitors will be able to explore Korea's beauty market and will secure new trend at a glance.