Sensodyne® broke the Singapore Book of Records today for the “Largest Number of Pledge Stickers”, at Sensodyne®’s nationwide Consumer Pledge. The official number of stickers recorded for this event was 4,008.

Sensodyne’s® nationwide consumer pledge kicked off on Monday, 15th April 2013, and will finish on Sunday, 21st April 2013. Throughout the week, attendees had the chance to learn about tooth sensitivity from the educational displays and interactive activity stations, including a chill-test and an interactive digital platform to learn about the root causes of tooth sensitivity.



Almost 1 in 2 Singaporeans suffer from symptoms of tooth sensitivity1 and experts predict the number of people succumbing to rise by five per cent2 annually. Pledge cards from across the nation were gathered at the nex shopping mall as a symbol of solidarity and support for the effective management of tooth sensitivity.