Fans of Jay Chou are definitely rejoicing. Our King of Mandopop opened his first overseas boutique for his streetwear label, PHANTACi, right on our shores. With Jay Chou's sold-out concert coming up in a few months time (I hope you managed to get a ticket), why not give him your full support by donning PHANTACi's apparels to the concert too?
The hip and modern, 1200-square feet boutique located on the second floor at orchardgateway features sleek pink shelving and black and white display tables reminiscent of the piano keyboard. Jay Chou fans from around the region are invited to visit the boutique and experience the world of PHANTACi.
The opening of the store was a star-studded event at orchardgateway. The event was graced by over 100 esteemed guests comprising of members of the media, local personalities, friends and partners.
Notable attendees include, Ric Chiang (Co-founder of PHANTACi), Lee Teng, Julie Tan, Kym Ng, Shane Pow, Desmond Tan, Andie Chen, Kate Pang, Hayley and Jayley Woo, Ian Fang, Carrie Wong, Jeremy Chan, Nick Teo, Somaline Ang, Dennis Chew, Quan Yi Fong, Cynthia Koh, Wendy Cheng (Xiaxue) and Hu Hai Quan of the Chinese soft rock duo, Yu Quan.
In addition to the professional photo booth and live music by DJ Nicole Chen, guests were treated to an in-store fashion show presenting the latest looks by PHANTACi. There was also an exclusive screening of the latest campaign video featuring superstar Jay Chou.
To celebrate the milestone opening, the team at PHANTACi has prepared a selection of merchandise including the limited edition design, black and yellow PHANTACi shirt and the golden “SG star” embroidered PH cap which are available exclusively at PHANTACi Singapore.
PHANTACi is located at orchardgateway #02-05/06.