Magic transcend barriers, it gives hope to some in dire times and inspire during others. It comes in many forms; art, music and literature to name a few. The word magic itself conjures a myriad of fantasy landscapes, fable escapades and a world filled with eccentric characters in one’s head. Hailing from the exotic and some would say magical Himalayas, Saloni Shresta descended upon our shores in 2005.

Clothes had always been a big part of Saloni’s childhood and though not having access to iconic fashion magazines or tailored tv programmes (Vogue, FashionTV), she would draw inspirations from movie, celebrities, prints and cultures. A marketer by profession, her creative instincts was never thwarted as she would sketch her ideas at any given opportune moments and such was her penchant for fashion design that it even led her to imagine makeovers for colleagues.

The idea of her own fashion brand was first threaded when Saloni’s mother approached her for help and marketing support for a fashion label she intended to set up. The label was named after Saloni as her mother lovingly wanted so.

A change in her mother’s plans and the fact that the label had already existed, Saloni took over the mantle and began her journey weaving her designs into fashion reality and conjuring fabric creations under the brand name Saloni Rathor.

Modern, Sophisticated and Confident are just some adjectives that describe the label’s brand essence and values. A Saloni Rathor woman can be described as being Bold - with the choices of prints, colors and details, Feminine -showing her woman’s side making her feel luxurious and admired without being sensual or vulgar and Expressive – reflecting or her mood through the clothes she wears be it gorgeous, romantic, independent and more.

The meaning of dressing with intent is defined with Saloni Rathor creations meant for gala dinners, luncheons, weddings and other social events.

From her first public event in February 2011 to participation in focused events and recently helming her own flagship store at Parco Marina Bay P2-30i Level 2 Millennia Walk, Saloni looks set to make a permanent chalk mark in the fashion world with her designs.

Saloni Rathor ready-to-wear and made-to-measure designs are made-to-fit whatever occasion or come any season.

What magic will she conjure next?