Coach came back this Spring balancing the toughness of New York, with a touch of romance.
This stunning collection sees the coming together of tough and feminine pieces like biker emblazoned jackets with lace and florals. Spot the layering of soft prairie dresses worn over Elvis tees, completed with buttery-soft, sleeveless leather and varsity jackets on the Coach gang.
The campaign is showcased through the lens of Meisel, with art-direction by Baron & Baron and styling by Karl Templer, personifying the diversity and all-embracing attitude of the Coach girl and guy, giving a nod to the brand's New York roots.
Coach Creative Director Stuart Vevers says, “For our spring campaign we wanted to celebrate the American spirit, independent thought and diversity—always tied to our home city, the melting pot of New York. Within our campaigns, there is a sense of tension— the attitude and thrill of New York— as well as a feeling of romanticism and a sense of limitlessness and freedom.”