From a humble beginning in 1996 to a star-studded opening of a new boutique at Ngee Ann City on 23rd August 2013, Charles & Keith has proven its ability to transform trends into wearable fashion which has enabled the brands to capture a wide market share through strategically located stores in prime shopping districts around the world.

Girls’ Generation Hyoyeon, Seohyun and Yuri were at the Charles & Keith Ngee Ann City store opening.

The glitz and glamour opening event was graced by international and local artists, which drew legion of fans that turnout few hours earlier in hope to catch a glimpse of their favourite celebrity.

Biggest names in attendance was Korean American actor Daniel Henney, international supermodel Liu Wen, K-pop sensations Hyoyeon, Seohyun and Yuri from Girls’ Generation, fashion style blogger Bryan Boy, Chinese blogger and stylist Han Huo Huo and Japanese blogger Yoshiko Kris-Webb.

Renowned local stars Zoe Tay, Fann Wong and Singapore model Sheila Sim were also among the star-studded guest list.

The new concept store located at one of Singapore’s luxury shopping precinct boast a new design concept that redefines expectations and reflects the brand’s value – sophisticated with a fast fashion personality.

The official opening was followed with a showcase of Charles & Keith Autumn Winter ’13 collection.

The new Charles & Keith boutique is located at Takashimaya S.C. Ngee Ann City, B2-12/14.