Avon described the 27-year-old actress as the perfect fit for Instinct, their 'exotic, seductive and alluring' new scent.
The Transformers star, voted 'Sexiest Woman in the World' in 2008 by FHM readers, is renowned for her smouldering looks and sensuality. So it's perhaps unsurprising that the beauty brand have paired her with 'Instinct' - a scent that, according to Avon, evokes 'the intoxicating feeling of losing inhibitions and indulging desire'.
"When we developed Avon Instinct, we were looking for someone who could portray the essence of a wildly alluring fragrance," said Laura Clarke, Avon's European fragrance brand manager. "No one evokes magnetic attraction better than Megan - men and women alike see her as a bold, captivating beauty. She's the perfect face for a scent that's intensely alluring."
Fox follows in the footsteps of Olivia Wilde, Reese Witherspoon and Christy Turlington, all of whom have lent their fine features to Avon's fragrance campaigns.
The pregnant mother of one, who has also appeared in ads for Armani, said she was "thrilled" to represent the new Avon scent. And with a suitably steamy campaign featuring Megan in skin-tight leopard print, we suspect the nation's males will be equally pleased.
Avon Instinct will be available from mid-September.
Source: Fashion Telegraph