Returning for its fourth year, the region’s premier conference on the business of fashion, Asia Fashion Summit (AFS), will feature top executives from global brands including Abercrombie & Fitch, Galeries Lafayette, Bata, and Goods of Desire.
The May 15-17 conference will focus on how brands can elevate customer experience, service, and strengthen their relationships with their customers. Fashion entrepreneurs, iconic global brands and longtime industry practitioners will discuss trends, address sector challenges and showcase industry best practices.
Themed Asia’s Fashion Moment, AFS 2013 will provide tools that enable brands and designers to elevate their retail experience end-to-end: from turning service staff into “brand ambassadors”, delivering more personalised service, to engaging customers offline and online. With presentations, interactive panel discussions and small group workshops, the three-day event will help retailers, fashion buyers, fashion entrepreneurs and designers refine their strategies, create compelling store experiences, and grow their customer bases.
For the first time, this year’s event will also feature complimentary seminars for BLUEPRINT tradeshows participants and for the public.
AFS 2013 will be held on 15 - 17 May 2013 at Raffles City Convention Centre.
What : The Asia Fashion Summit (AFS), organised by the Textile & Fashion Federation (TaFf), is the region’s premier fashion and retail business conference. Into its fourth year, the event provides insights and shares expert views on topics that are important to fashion industry professionals and retailers in Asia.
Who : For brand owners, retailers, designers, creative directors, fashion buyers and fashion entrepreneurs
Why : With competition intensifying globally, sound business strategies and a great customer experience are crucial. A 2012 CBRE study, “How Global Is the Business of Retail”, revealed that almost half (47%) of retailers surveyed have presence in multiple continents and are preparing to grow their footprints. Those who do not seek to scale up and build their global footprint may be left behind in the race.
Conference Highlights:
- The WGSN Forecast - Ruth Marshall Johnson, Head of Consultancy, WGSN
- Creating Compelling Store Experiences – Wayne Milano, Senior Vice President Asia, Abercrombie & Fitch; Jennifer Fall, Asia Brand Director, Galeries Lafayette; and Ian Bellhouse, Managing Director, Fitch South East Asia and Greater China
- Service Branding: Designing your Moments - Simone Pederson, Founder, Red Scout
- The New Sales Associates: Activating Ambassadors within your Organisation - Marcello Pace, President Retail, Emerging Markets, Bata; and Ann Kositchotitana, Founder & Managing Director, Front Row Group
- Moving Your Commerce Offer Forward With The Customer - Malcolm Pinkerton, Senior Ecommerce Analyst, Planet Retail; and Harry Marki, SE Asia Manager, Zalora
- Winning the Asian Fashion Consumer and Brand Loyalty - Douglas Young, Founder and CEO, Goods of Desire (G.O.D)
- The Stopover Shopper: How to Maximise their Visits for your Profits - Stefan Ellrott, Country Manager, Global Blue Singapore; and Mark Israel, CEO, Value Retail Management China
- The Greatest Story Ever Sold: How the World’s Fashion Leaders Tell a Story - Daniel Saynt, CEO & Chief Creative Officer, Socialyte
- Retailing Trends You Want to Watch - Mercedez Gonzales, Director, Global Purchasing Companies
AFS 2013 is a two-day conference, followed by a one-day workshop. Fees range from $349 for an Early Bird, One Day Conference Pass to $799 for a Regular Two Day Conference Pass.
Workshop fees range from $129 to $169.
For more information, please go to: www.asiafashionsummit.com