Lee Hwa Jewellery, Singapore’s premier jewellery retailer, again cements its position as champion of Singapore’s fashion landscape as the Official Jewellery for the upcoming Audi Fashion Festival (AFF) 2013.
The event, which marks its milestone fifth anniversary, will take place at a bigger and grander waterfront location at Marina Promenade from May 15 - 19, set against the backdrop of the iconic Singapore skyline.
This highly anticipated tie-up, the second since AFF’s inception in 2009 and the fourth since its previous incarnation as the Singapore Fashion Festival, further bolsters Lee Hwa Jewellery’s position as an innovative, fashion-forward trendsetter in Singapore’s dynamic jewellery and fashion landscape.
As the most prestigious fashion event in Singapore and the region, AFF provides a highly sought-after platform for leading brands such as Lee Hwa Jewellery to better connect with audiences while enhancing industry relationships.
Further, Lee Hwa Jewellery’s design philosophy of creating innovative, future-inspired pieces that continue to be desired by Singaporeans, puts the brand firmly in line with this year’s festival theme, “Crafting the Future”.
The brand will also be partnering with renowned London-based, Singapore-born designer, Ashley Isham, to showcase the Ashley Isham Collection by Lee Hwa Jewellery, and presenting his distinctive British-flavoured, edgy-yet-sensuous and sophisticated Fall / Winter 2013 show.
Ashley’s unique styling philosophies and derring-do persona dovetails perfectly with Lee Hwa Jewellery’s own emphasis on innovative, cutting edge designs that have kept it at the forefront of future fashion trends.
Indeed, Ashley’s fashion-forward outlook has won him an impressive list of kudos and a clientele boasting the crème de la crème of international society including members of the British royal family and celebrities such as Kylie Minogue, Christina Aguilera, Lady Gaga and Florence Welch.
“As Singapore’s premier jewellery retailer, Lee Hwa Jewellery is proud to once again partner with Audi Fashion Festival. Fashion and jewellery have always gone hand in hand, and we are delighted play a part in Singapore’s annual premier fashion event. With a new location and larger venue, we are indeed looking forward to making this a memorable partnership,” said Kean Ng, Business Director of Aspial-Lee Hwa Jewellery.
“We are also delighted to once more partner Ashley Isham to present his upcoming Fall / Winter 2013 collection. Ashley’s contemporary and sophisticated style fits perfectly with Lee Hwa Jewellery’s philosophy of pushing boundaries and keeping ahead of trends.”